Archive for the ‘Ethics’ Category

Let My People Go Surfing

Friday, August 28th, 2009

I’ve just finished reading an excellent book, “Let My People Go Surfing”, by the founder of Patagonia, Yvon Chouinard.

Part memoir, part manifesto — legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia®, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. Let My People Go Surfing: The Education of a Reluctant Businessman offers a look at the guiding principles that Chouinard used to build Patagonia® into a global business — a business that has an environmental mission and is a fun place to work.

Highly recommended, and well worth a read!

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