Let My People Go Surfing

I’ve just finished reading an excellent book, “Let My People Go Surfing”, by the founder of Patagonia, Yvon Chouinard.

Part memoir, part manifesto — legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia®, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. Let My People Go Surfing: The Education of a Reluctant Businessman offers a look at the guiding principles that Chouinard used to build Patagonia® into a global business — a business that has an environmental mission and is a fun place to work.

Highly recommended, and well worth a read!